Table of Contents

November 2010 1. Write that novel!
December 2010 2. The first, second, and third drafts

3. Self-editing 101
October 2011 4. Writers Conferences: What do you get out of them?

5. Querying agents

6. Writing competitions and awards
November 2011 7. Critique groups: Are they worth the time?

8. Hiring a professional editor: why and how?

9. Cover design: Who, what, and how?

10. Financial Management 101
February 2012 11. Why I chose self-publishing

12. You are likely to succeed as a self-publisher if…

13. Should I start my own publishing company?

14. Choosing your platforms: Print (Createspace versus others…)

15. Choosing your platforms: Digital (Kindle Direct Publishing versus others…)

16. What is the Kindle Select program?
March 2012 17. Pre-publication reviews

18. Protecting your work: Register your copyright
May 2012 19. Pre-release checklist

20. When to release your book, and why
June 2012 21. Managing your presence on Amazon – Author page, product pages (including linking them), categories, and tags

22. Managing your presence on other reader sites (e.g., Goodreads, LibraryThing, Shelfari)

23. Managing other product pages (e.g., Amazon UK, Barnes & Noble, Book Depository)
July 2012 24. Post-publication reviews: Where do you find reviewers, and how many reviews do you need?

25. Reviews: DOs and DON’Ts

26. Managing your online brand (Twitter)

27. Managing your online brand (Facebook and Google+)

28. Managing your online brand (Website/Blog)
August 2012 29. Promoting your novel

30. Organizing your blog tour

31. Free promotions

32. Paid promotions
September 2012 33. And the results are in…

34. Local marketing efforts: Starting critique groups

35. Reaching out to local libraries and bookstores

36. Tapping your other networks
November 2012 37. How to launch sequels
December 2012 38. Creating a franchise: How to reach a wider audience